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Youneeq’s New Shopify App

Youneeq is proud to announce the release of our new Shopify App! This is our first step into the E-Commerce sector and we’re pleased to be partnering with Shopify on this journey. Historically, we’ve been focused on providing our services to digital publishers. We’re very excited to now offer an easy to use solution for keep reading →

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Youneeq wins prestigious award

Wow! I couldn’t be more excited for Youneeq. Youneeq has been recognized as one of the top private tech companies in British Columbia by Rocket Builders. We couldn’t have achieved this award without the dedication and hard work of our technical and sales team. A big shout out goes to: Mike Lally – CTO Mark keep reading →

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Why We Need A.I.

“On a gathering storm / comes a tall handsome man / in a dusty black coat with / a red right hand”. Those lyrics are from the Nick Cave & The Bad Seeds song, “Red Right Hand”, and have been used in several TV shows to signify the unseen hand of God. The New Latin keep reading →

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Are Publishers Losing the Knowledge Race?

Let’s face it: publishers have never really been known as early adopters of digital technology. In many cases, we’ve been dragged kicking and screaming into the digital age, resisting opportunities to play at the same level that most of our key advertisers and many of our readers have been at for years. Whether motivated by keep reading →

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The [Pre-] History of Successful Viral Marketing

Hitting it big in tech is often precipitated by what’s termed “going viral”, where either product adoption or recognition hits an exponential growth curve. Today this often starts through social media via a really successful marketing campaign, but while this might seem like a new venue, it’s as old as civilization. This past week, through keep reading →

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It’s Time for Publishers to Take Back Control

Changes are coming for online publishers, and many are unprepared.  Facebook has already started reducing the volume of “news” in their feeds, killing referral traffic for some publishers by as much as 30%. Paid outbound content recommendation services are winding down guaranteed revenue contracts and asking publishers to accept revenue sharing contacts instead.  This move is advertised as keep reading →

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The Myth of Consumption-Based Content Promotion

My mom calls it the “Lally bone”; the Irish Dindsenchas refer to it as the spurs of Cormac MacAirt (of whom my ancestors, the Lally’s, and most of the Northern Irish Kings claimed direct male-line decent). It’s a calcaneonavicular coalition, a hereditary fusion of the calcaneus (heel bone) and navicular bone (located in the top keep reading →

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Publishers, Think Like Content Marketers

In my  last post, I highlighted the challenges facing publishers as Facebook moves to eliminate referral traffic channels by removing its news feeds. For many publishers, this move threatens an important source of referral traffic, around which many publishers have built long-term digital strategies. While challenging to publishers, implicit in the actions of Facebook and Google keep reading →

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The Personal World of Veracity

“Big Data” is often associated with a series of V words: typically Volume, Variety, and Velocity are included on everyone’s lists. IBM, among others, makes a point of including Veracity as the fourth V, and in my opinion this is the single biggest consideration in Big Data. Volume is a function of storage needs and keep reading →

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Publishers, Facebook’s Just Not That Into You

Publishers, it’s 2018, and Facebook just isn’t that into you anymore… Facebook has never really been a friend to publishers, but it has offered a way for them to increase referral traffic and marginally improve engagement.  This comes at a real cost to publishers, however, as they then effectively give away user data, become unpaid keep reading →

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