Mike

Personalizing Your World in a Fraction of a Second

Targeting individual website visitors with relevant personalized content is a tough task. Making that happen in the blink of an eye against terabytes of historical data is a challenge that few so much as contemplate; however, that’s exactly what we do at Youneeq. One of the ways I like to describe the behavioral targeting of keep reading →

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joshpic2

Identifying Website Users with a Hybrid Approach

In order to recommend personalized content to users, we must first distinguish them from one another. While there are a number of established approaches for uniquely identifying website users, it remains a difficult problem. In this article, I will introduce a handful of identification approaches, and the challenges associated with them, then give an overview keep reading →

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Youneeq

Feedback on first and new video

First i wanted to say what a great job Ryan Price did putting this video together. It was his first kick at the can using Goanimate and i think he did a great job. We’re going to be doing more of these so your feedback and input is appreciated. The video is located on our keep reading →

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Youneeq

How Youneeq Improves Your SEO Efforts

In 1994, I began a career in internet marketing, and haven’t looked back since. Since then, one of my favourite areas of marketing online has been SEO. I like to think of SEO as the world’s biggest game of king of the hill. For companies that are just starting out it’s a daunting, uphill battle keep reading →

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lindsay moir

What does the present & future hold for DMP’s

What does the future (and pretty much the present) hold for Data Management Programs (DMPs) in the ad-tech space? Unless you are muscling up in the machine learning world, you are rapidly being left behind. Rubicon just acquired Chango and Criteo acquired DataPop. These are just the deals that have surfaced over the last couple keep reading →

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Youneeq

Youneeq nominated for multiple awards

Youneeq is up for multiple Viatec Technology Awards. All I can say is WOW, what a great team I have around me. None of these nominations would be possible without their hard work, dedication and expertise. Further information to come but for now I wanted to give a big shout out to everyone and say keep reading →

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Youneeq

Know your audience or how i made the mayor smile

Warning this story has nothing to do with how great Youneeq is. More of a casual and funny read. Sometimes people don’t want to hear what you do but what you will do for them. A good example is when i met Ed Lee, Mayor of San Francisco, at a meet “n” greet. It was keep reading →

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