lindsay moir

What does the present & future hold for DMP’s

What does the future (and pretty much the present) hold for Data Management Programs (DMPs) in the ad-tech space? Unless you are muscling up in the machine learning world, you are rapidly being left behind. Rubicon just acquired Chango and Criteo acquired DataPop. These are just the deals that have surfaced over the last couple keep reading →

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Youneeq

Youneeq nominated for multiple awards

Youneeq is up for multiple Viatec Technology Awards. All I can say is WOW, what a great team I have around me. None of these nominations would be possible without their hard work, dedication and expertise. Further information to come but for now I wanted to give a big shout out to everyone and say keep reading →

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Youneeq

Know your audience or how i made the mayor smile

Warning this story has nothing to do with how great Youneeq is. More of a casual and funny read. Sometimes people don’t want to hear what you do but what you will do for them. A good example is when i met Ed Lee, Mayor of San Francisco, at a meet “n” greet. It was keep reading →

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Youneeq

Youneeq closes Angel round of financing.

Youneeq closes Angel round of financing after raising over $500,000 in financing to scale the business and reach global markets. Youneeq’s disruptive SaaS solution uses machine learning to monitor, analyze and predict user activities in real time. Youneeq’s predictive analytics, personalized content recommendations and editorial tools integrate seamlessly into our customer’s internet infrastructure. Youneeq’s customers keep reading →

Press Release

Predictive Analytics Tools – ROI Results

Throughout history societies have understood the importance of sharing information. As data sharing became more complex, people started processing new and better ways to record and deliver communications more effectively.   Oral traditions of information storage were supplemented and for the most part replaced by hand written languages recorded on tablets, papyrus and paper, which keep reading →

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Mark

Content Marketing ROI – Mine For Gold In Your Own Backyard

Many publishers invest significant time and money in SEO and various traffic generation tactics in an effort to increase overall page views and content marketing ROI. In many cases, any success in building organic search traffic volume is offset by a corresponding increase in bounced traffic, and a devaluation of the overall audience from an keep reading →

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Actionable Data: Getting Your Users to do Your Work for You

As a predictive analytics service, the impact of Youneeq’s recommendations is intimately tied to our ability to collect actionable data about our clients’ users. Interactive recommendations allow the end user to select what attributes an article should have and sends that information to the recommendation system to get new recommendations back. This process benefits the keep reading →

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