Publishers, Think Like Content Marketers

In my  last post, I highlighted the challenges facing publishers as Facebook moves to eliminate referral traffic channels by removing its news feeds. For many publishers, this move threatens an important source of referral traffic, around which many publishers have built long-term digital strategies. While challenging to publishers, implicit in the actions of Facebook and Google keep reading →

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The Personal World of Veracity

“Big Data” is often associated with a series of V words: typically Volume, Variety, and Velocity are included on everyone’s lists. IBM, among others, makes a point of including Veracity as the fourth V, and in my opinion this is the single biggest consideration in Big Data. Volume is a function of storage needs and keep reading →

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Publishers, Facebook’s Just Not That Into You

Publishers, it’s 2018, and Facebook just isn’t that into you anymore… Facebook has never really been a friend to publishers, but it has offered a way for them to increase referral traffic and marginally improve engagement.  This comes at a real cost to publishers, however, as they then effectively give away user data, become unpaid keep reading →

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Uncovering Hidden Efficiency

Computers today are slow—really slow. That might sound like an odd statement considering the incredible ways they build virtual worlds, can churn out aggregate statistics in massive spreadsheets within milliseconds, and otherwise perform savant-like feats of mathematical wizardry (and, in all fairness, fast and slow don’t really mean anything without context). Well, consider this: the keep reading →

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Content is King

“Content is King” was the credo of online publishers in the early days. However, despite all of the initial talk about the value of content online, most publishers rushed to give away their content, audience, and traffic to Google, and more recently Facebook, in an effort to secure digital ad dollars. Experience shows that for keep reading →

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Youneeq Welcomes Mike Lally as Chief Technology Officer

Victoria, BC — December 6, 2017 – Youneeq, a leader in A.I. powered data personalization services, is proud to announce Mike Lally as its new Chief Technology Officer (CTO). Lally comes from an engineering background and has worked as a consultant for some of the largest companies in the industry, including IBM and EDS. “The keep reading →

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The Economic Sense of Personalization

The Economic Sense of Personalization

The Economic Sense of Personalization The world’s largest content creators and distributors—Netflix, YouTube, and Amazon—rely on personalization to drive consumption. As Netflix’s Carlos Gomez-Uribe and Neil Hunt explained, “If we create a more compelling service by offering better personalized recommendations, we induce members who were on the fence to stay longer, and improve retention.” Netflix’s intuition keep reading →

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The Double-edged Sword of Third-party Analytics

The Holy Grail of analytics has always been audience insights, and digital publishing has allowed publishers to access huge amounts of data about their audience, content, and site traffic.  However, all of this information is a double-edged sword because once you’ve got the data: what do you do with it? What does it mean? Who keep reading →

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Forget “Fake News”, Worry about Fake Traffic

Despite all the talk about “Fake News”, website publishers face a bigger challenge in the form of “Fake Traffic”.  As detailed by the Wall Street Journal, “The Financial Times estimated this week that $1.3 million worth of fake FT.com ad space is sold each month”. Considering the Financial Times falls outside of the top 1000 keep reading →

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Youneeq brings Artificial Intelligence to Main Street

A recent Entrepreneur magazine article said, “Customers are more and more expecting artificial intelligence when they interact with a business online”. The problem is that most smaller or medium sized businesses do not know much about artificial intelligence and where to source it for their business. Businesses are investigating how AI can help them drive keep reading →

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